Cookie Policy

Dear User,
In accordance with European Union Regulation no. 679/2016, we would like to inform you about how we use cookies on our website.

The data controller is Marchesi Antinori S.p.A.

Marchesi Antinori S.p.A. only uses technical cookies in a completely anonymous way. For further information or clarification regarding the use of cookies and definitions of the different types of cookies, you can consult the regulations adopted by The Italian Data Protection Authority at the following website:

This provision specifies that technical (essential) cookies do not require users’ prior consent, it is sufficient to provide an extended and detailed notice regarding how to manage and disable them.

The definition of technical cookies and reasons for their use

Technical cookies are cookies used for the sole purpose of carrying out the transmission of a communication on an electronic communications network, or insofar as this is strictly necessary to the provider of an information society service that has been explicitly requested by the contracting party or user to provide said service (see Article 122, paragraph 1, of the GDPR Regulation).

They are not used for further purposes and are normally installed directly by the owner or website administrator. These can be classified as browser cookies or session cookies that guarantee the normal use and proper functioning of a website (allowing, for example, users to make purchases or to login for access to personal private account pages); analytical cookies which can be equated as technical cookies when used directly by the website owner or administrator to gather aggregate data on the numbers of visitors to a website and how they use the website; functional cookies that allow users to navigate the website according to a series of selected criteria (for example language preference, and the products selected for purchase) for the purpose of improving user experience of the website.

Cookies can be used for the following purposes:

To save products selected and placed in the shopping cart;

To keep the current navigation session active;

To generate statistics on site access;

Other specific functions for example, to manage the user’s preferred products, to compare products, etc.

Cookies used on the website are the following:

ASP.NET_SessionId  (Session Cookie)

Google Analytics Cookies: 

__utma (Persistent Cookie)    

__utmb (Persistent Cookie)    

__utmc (Session Cookie)    

__utmz (Persistent Cookie)   

How to manage and disable cookies

If you disable all cookies, you will lose some of the functions necessary for navigating properly and making purchases on our website, for example, saving the products you select in your shopping cart.

You should be aware that any preferences will be lost if you delete all cookies and our website will not work properly or you will lose some functionality. We do not recommend turning cookies off when using our website for these reasons.

Please be informed that users can disable cookies at any time by changing their browser settings. The procedure varies depending on the browser you use and can be accessed through the respective help menus. Please find below instructions you can follow to enable or disable cookies on the most common browsers.

Internet Explorer

In Internet Explorer select Tools/Internet options

Select the Privacy Tab, then Websites: in the website address field enter the complete URL of the website for which you wish to personalize the privacy settings:

To authorize the use of cookies on your computer for this website click Authorize;

To block the use of cookies on your computer for this website click Block.


Open Preferences, select the Privacy tab, and then personalize your cookies.


Go to the Chrome menu icon and select Settings, click Show Advanced Settings;

In the Privacy section, click on Content Settings;

In the Cookies section you can change the following settings: delete all cookies, block all cookies by default, allow all cookies by default, make exceptions for cookies from specific websites or domains.


Select Tools then Options;

Select the Privacy tab: in the History section select “use custom settings for history”;

Check the box Accept cookies from websites and click on Exceptions in order to choose the websites that you want to accept cookies from and those you want to block on your computer.


Open Preferences >Advanced Settings>Cookies

Preferences for cookies lets you manage the way Opera manages cookies on your computer.

Default settings automatically accept all cookies.

Plug-ins Facebook and Twitter

Plug-ins for Facebook and Twitter are integrated into our website .

If you click on the Like or Share buttons for Facebook, plug-ins provided directly by Facebook Inc., details about your visit to our website and your Facebook profile will be saved on a Facebook server to be shared on your Facebook profile, in accordance with your Facebook settings and with Facebook’s general terms and conditions and privacy policy.

If you click on the Share button for Twitter, plug-ins provided directly by Twitter Inc., details about your visit to our website will be saved on a Twitter server and will be managed in accordance with Twitter’s general terms and conditions and privacy policy.

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google Inc.

Our website uses Google Analytics, a web analytics service provided by Google Inc. Google Analytics analyzes website traffic and how visitors use our website by using cookies from users’ computers. Information obtained from cookies regarding visitors’ activity on our website are sent to and saved on Google servers and managed in accordance with Google’s privacy policy. Marchesi Antinori S.p.A., owner of the website, uses this information to better understand how visitors use our website. All data is aggregate and anonymous. For further information, please consult Google Analytics Privacy Policy.

Cookies will not be transmitted or disclosed to third parties.

Usage information may be processed by external parties duly appointed as external privacy managers as website administrators.

In any case, the user may exercise his/her rights referred to in articles 15 to 23 of EU Regulation 679/2016 including the right to file a complaint with the Supervisory Authority.